Marketing and Sales, Specialisation of Economics and Business Administration

Description The MSc programme in Marketing and Sales at Aalborg University Business School (AAUBS) prepares students for a career within sales and marketing either as sales and marketing managers or in specialist roles within sales, marketing or organisational development related to market orientation. The programme leads to a master's degree in Economics and Business Administration with specialisation in Marketing and Sales. Upon graduation you will be able to: develop deep insights into customers and markets use these insights to inform strategic decisions of the company ensure that companies conduct sales and marketing activities efficiently and effectively. Career Opportunities Many graduates have worked towards one of the following profiles: International Market Analysis Digitalization and Global Sourcing Global Advertising and Communication International Supply Chain Management International Relationship Marketing International Business-to-Business Marketing International Consumer Behaviour As a graduate in Marketing and Sales you can pursue careers in: National or international organisations (multi-national companies) The private sector (large companies, banks and financial institutions or consultancies) National or international research institutions and universities (e.g. a PhD programme) Admission Read about application and requirements at the homepage of the study programme Read more about the language requirements of Aalborg University How to apply Student guidance To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Aalborg University directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education http://en.fivu.dk/recognition Exchange students should contact their home institution for information on application procedures and deadlines. Tuition There is a tuition fee for all full-time degree students who hold a citizenship from outside EU/EAA/Switzerland. Students within an exchange programme are not required to pay tuition. For Further Information Information from the Danish Agency for Higher Education can be located at http://en.fivu.dk/ . You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition About the Educational System in general visit the section The Danish Higher Education System

Living costs€1,360 a month in Aalborg, rent included

€16,320

Living costs from SiT estimate from livingcost.org city data (Nov 2026), converted from USD at the ECB reference rate of 30 Oct 2026 (1 EUR = 1.1172 USD)

Typical requirements in Denmark for this degree level. Your advisor gives you the final list.

• A completed qualification that gives access to Master's Degree study.
• Academic transcripts and any programme-specific assessment the institution asks for.
• Your advisor checks the final requirements for your education system and intake.

Confirm the accepted English-language evidence with the institution for the selected intake.

Prepare for and book LanguageCert Academic with SIT Connect

A typical checklist for this degree level. Your advisor gives you the final list.

The central catalogue records this programme as accredited.