Euro-Asia Business Management (not available in English from September 2022)

Description If you are interested in an international career in sales, management and marketing, and would like to study in China for two years, this programme may be of interest to you.In the fast-expanding global market, IBA and Shanghai Lixin University of Accounting and Finance (SLU) have jointly developed a special opportunity for European, Asian and other international students to obtain two degrees: AP Degree in Marketing Management (2 years at IBA, Kolding) BA in Management, Business Administration (2 years at SLU, Shanghai) What you learn With the Euro-Asia Business Management Programme you learn about marketing, management, communication and economics in the global context, and also about which factors play important roles in trading among European and Asian countries. Additionally, you will learn about law, ethics, psychology and the Chinese language, in order for you to be able to analyse differences and equalities. At IBA International Business Academy, we work with various methods for learning and teaching. For instance, regular classes, group work, lectures, visitors from relevant businesses, cases , themes, project weeks, etc. It means that no two weeks in school are the same, and you will experience the kinds of real life challenges that you’ll inevitably encounter when you get your first job. The global perspective What makes this degree special is its highly concentrated European-Asian perspective. With the programme taking place in Europe and in China, you become part of a dynamic group of internationally-oriented, ambitious students, with whom you can share experience and knowledge, while enjoying networking opportunities of potential value to your career. Studying in this international environment enables you to experience and interact with people from different cultures, giving immense benefits for both your personal and career development. Structure of the programme You will study the first two years at IBA and the following two at SLU. You will then obtain an AP degree in Marketing Management (IBA) and a Bachelor in Management, Business Administration (SLU). All teaching and all exams at IBA are in English. During the two years at Shanghai Lixin University of Accounting and Finance, the curriculum is a mixture of mandatory Chinese language courses and English taught business-related subjects. Career Opportunities Typical career possibilities are within management and marketing - especially in companies with a strong global profile. Admission To be accepted to the programme, you must have an education equivalent to a Danish upper secondary education, or relevant vocational education is required. English and Mathematics must be included. For more information about non-Danish entry qualifications, please visit the website of the Danish Ministry of Higher Education and Science . Check the specific admission requirements and application procedure on our website here: https://www.iba.dk/international/marketing-management Exchange students should contact their home institution for information on application procedures and deadlines. Tuition Study period at IBA: Danish, Nordic, EU and EEA students: Free of charge. Other students: DKK 68,000 per year (DKK 34,000 per semester). Students who are exchanged between IBA and other institutions where bilateral exchange agreements exist are exempt from paying study fees to IBA. Study period at SLU: All students: Approx. RMB 20,000/year

Living costs€1,230 a month in Kolding, rent included

€14,760

Living costs from SiT estimate from livingcost.org city data (Nov 2026), converted from USD at the ECB reference rate of 30 Oct 2026 (1 EUR = 1.1172 USD)

Typical requirements in Denmark for this degree level. Your advisor gives you the final list.

• A completed qualification that gives access to Bachelor's Degree study.
• Academic transcripts and any programme-specific assessment the institution asks for.
• Your advisor checks the final requirements for your education system and intake.

Confirm the accepted English-language evidence with the institution for the selected intake.

Prepare for and book LanguageCert Academic with SIT Connect

A typical checklist for this degree level. Your advisor gives you the final list.

The central catalogue records this programme as accredited.