Applied Cultural Analysis

Description The MA in Applied Cultural Analysis teaches students how to conduct cultural analysis, solving concrete problems in corporations, public institutions and NGO’s. Students are trained in ethnographic field work, in organizing projects and communicating results. Students work in close contact with the job market, supported by cutting-edge university research known for shaping cultural analysis in Scandinavia. The MA in Applied Cultural Analysis is an innovative English-taught programme that applies the tools of cultural analysis to the workplace, opening new career opportunities in both the public and private sector. It combines the resources of Lund University in Sweden and University of Copenhagen in Denmark – connected by a 60 minute commute across the Öresund Bridge. Career Opportunities The MACA programme combines hands-on corporate assignments with research-based knowledge. The programme focuses on how cultural analysis can contribute to the understanding of cultural phenomena in an occupational setting, As a student in the programme, you will deal with questions like: How are culture and economy intertwined in the analysis of new market and consumer preferences? How can cultural analysis contribute to processes of innovation? How do processes of globalization and local lifestyles intersect in regional contexts? How do the predicaments of cultural diversity challenge established concepts of ethnicity and class, gender and age? The master's programme is developed at the two universities in close co-operation with a number of companies with an interest in hiring employees with qualifications within innovation, project management, market analysis and communications. Graduates from MACA are most likely to find employment within the health care sector, public planning, tourism, marketing or media. Admission Requirements Admission to the Master's programme is limited to 25 students. All applicants will be subject to an overall individual assessment, whereby applicants who acquire the highest number of points in accordance with the selection criteria are granted admission. The admission requirements and selection criteria are published on the programme's website. Read more about the admission requirements You apply directly through the online portal at the University of Copenhagen with all relevant documentation. In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about language requirements of the University of Copenhagen Exchange students should contact their home institution for information on application procedures and deadlines. Tuition There is a tuition fee for all full-time degree students outside EU, EAA, or from Switzerland. Read about tuition fees at the University of Copenhagen . For Further Information Information from the Danish Ministry of Higher Education and Science is found at → http://ufm.dk/en . Information about the Danish Assessment of Foreign Qualifications is found in the Guide to diploma recognition Information about the Danish higher education system is found at → The Danish Higher Education System

Living costs€1,770 a month in Copenhagen, rent included

€21,240

Living costs from SiT estimate from livingcost.org city data (Nov 2026), converted from USD at the ECB reference rate of 30 Oct 2026 (1 EUR = 1.1172 USD)

Typical requirements in Denmark for this degree level. Your advisor gives you the final list.

• A completed qualification that gives access to Master's Degree study.
• Academic transcripts and any programme-specific assessment the institution asks for.
• Your advisor checks the final requirements for your education system and intake.

Confirm the accepted English-language evidence with the institution for the selected intake.

Prepare for and book LanguageCert Academic with SIT Connect

A typical checklist for this degree level. Your advisor gives you the final list.

The central catalogue records this programme as accredited.