Corporate Communication

Description The international semester presents various perspectives of Corporate Communication and combines theoretical insights with enterprise practices. Students will be presented to a broad range of corporate communication disciplines, and will gain insight into how selected international companies deal with disciplines such as cross cultural communication, reputation management and corporate social responsibility. Companies are bounded by economy, society and politics as conditions for doing business, and students get an insight into why and how companies deal with these challenges in practice.The semester consists of two individual courses; one focusing on the disciplines of corporate communication and one focusing on economics, society and politics as conditions for doing business. Guest lectures will take place in a co-operation with global enterprises. Course aims As a result of this semester you can achieve the following: • Attain knowledge of methods and theories of cultural analysis and an understanding of the challenges of cross cultural communication • Understand selected disciplines of corporate communication such as branding, reputation, change and risk management and corporate social responsibility • Understand how enterprises use different communication disciplines in order to deal with the challenges of doing business in a complex world • Experience economy and event management as a way of creating growth and innovation through experience-based business development • Establish an understanding of selected theories and models of macro economics • Attain basic knowledge of mechanisms in economic policies and of how changes and development in the economy affect the conditions of doing business • Increased understanding of the interaction between the marked of goods, the market of money and the market of labour • Increased ability to operate in an integrated and globalized world • Opportunity of lifelong professional and personal bonds by being part of an international group of students from all over the world Admission To apply for the course Corporate Communication you must have: a minimum of 2 years of studies in communication Furthermore, participants must have a high level of English. Non-native English speakers should include a copy of their TOEFL test results (minimum score 550 or computer based 80)/ IELTS test of 6.5 or have the test results sent to our address). Other requirements If you are a citizen in a EU country, you need to be enrolled at a home institution/university in order to apply for the course. Tuition There is a tuition fee for all full-time degree students outside EU, EAA, or from Switzerland. Students within an exchange programme are not required to pay tuition. For Further Information Information from the Danish Agency for Higher Education can be located at http://en.ufm.dk/ . You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition About the Educational System in general visit the section The Danish Higher Education System

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